How to succeed in online sales or e-commerce is by having a clear focus on what the online business objectives are. A useful list of questions in helping to determine an online strategy are included in the Website Design section but the major reason for online sales or e-commerce is whether you are supplementing a traditional sales channel, or are establishing a purely online presence to sell your goods or services.
Either way, the online revenue projections will have a direct bearing on the budget available for an e-commerce project and the associated choices of technology and software products available within that budget.
Sytac Ltd have proven experience in leading e-commerce projects from the "ground up", using some of the industry leading e-commerce software platforms such as BroadVision, to some of the more cost effective Open Source catalogue solutions for e-commerce such as osCommerce and Magento.
In all cases, the integration and interaction of the software with the existing business systems is a key part of the technological challenge in ensuring a successful e-commerce implementation. Stock management, order fulfilment, dispatch and invoicing must be seamless in order to achieve a level of customer service that is acceptable for your business.
In most cases the "look and feel" of the online sales part of the website must also match that of an existing company website to again provide a seamless customer experience. A good example of integrating an online sales site with an existing website is the work we did for Travel Bag Size who sell travel size toiletries.
Sytac Ltd have a wealth of experience in strategy development, product choice and deployment for any size business.
Contact Us for any further information or advice on E Commerce.